As it is known, MOV is an apple format. However, sometimes something goes wrong when you want to add the MOV files to iTunes or transfer them to iPad or iPhone for playback. Being puzzled? What’s the matter? Actually, MOV is originally developed by Apple for playback on QuickTime, but now it can be created by iMovie, exported from QuickTime, and many other ways. The reason that you failed to import your MOV files to iTunes or iDevice may be caused by incompatibility issue, i.e. the encoder, resolution, bit rate, etc is not recognized by your iTunes.
To get these MOV files and iTunes, iPad, iPhone to play nicely, you need to convert the video to an iTunes friendly format and then transfer them to iTunes or your iDevice for enjoyment. To do this, a solid and intuitive video converter is a great help. Brorsoft Video Converter for Mac is such a tool. With it, you can convert MOV files to iTunes under Mac OS X(including 10.10 Yosemite and 10.9 Mavericks) at ultrafast speed and with zero quality loss. Moreover, you don’t need any technical training to start converting any video files like AVI, MP4, MKV, VOB, FLV, MOV to iTunes, it’s genuinely as easy as 1-2-3.
The program also has outputs with optimized presets for all the iPad(iPad Air, iPad Mini included) models, as well as the iPhone(iPhone 6, iPhone 6 Plus included), Apple TV and iPod Touch. If you’re using a PC, please turn to Brorsoft Video Converter, which almost has the same function with the Mac version. Now download it and read through the article to learn how to play MOV files on iTunes, iPad and iPhone with ease.
How to convert MOV to iTunes on Mac
Step 1: Download, install and run the MOV to iTunes converter for Mac, and then drag and drop your MOV files the program. You can also click “Add Files” or “Add Files from Folder” to load your video files.
Step 2: Choose output format. To make the output files 100% supported by iTunes, the directly-optimized presets are strongly recommended. Click Format bar and select Apple device model iPad, iPhone, iPod as you want, which is fully compatible with iTunes. Of course, you can also choose MP4, MOV, M4V from “Common Video” as the output format as long as you make sure the video, audio codecs are iTunes supported.
Step 3: Once you have all the right settings, you would click the Convert button to complete the MOV to iTunes conversion process.
After conversion, click Open to find the output iTunes videos. Now it would be easy to transfer the converted videos into your iTunes library and even sync to Apple devices.